You know, it can be tough to make a living as a content producer on the web. I really go a little brain dead after a while from looking at too many options for content. What do I like? What are people going to find interesting? Am I going to produce something so interesting that it will bring traffic? Do I really care? Sometimes I am pretty sure that I don’t care.
Today while I was having FaceBook ADD, I came across a series of pictures of women that had been painted with body paint to look like comic book super hero characters. I spent way to many minutes being totally amused. But I hated the interface. Whoever had posted the stuff had dozens of affiliate ads stuffed all over each page. And each page linked to the next. So, by the time you loaded a page, you were ready to move on, but the advertisements were hogging all the bandwidth and it made everything SLOWWW.
So I did the only reasonable thing I could – I clipped all the pictures to share them without the interface that was stuffed with advertisements.
Look, I’m all for someone making a buck on advertising, but if you stuff 20-30 advertisements on a web page, and the next page is going to have the same ads repeated – you’re shooting yourself in the foot.
The better way
Simple. If you have a slide show of 20 pictures, just have 2 ads per page and show the 20 different ads over the course of 10 slides. If you go past that, mix and match to continue. That would be way better than making your reader look at the same, slow loading, adverts over and over.
What I’ve been working on lately
My most interesting project is for a client called ProCo Hood Cleaning. They do commercial kitchen exhaust cleaning in Denver Colorado . The owner is a great guy and serial entrepreneur named Michael Bunga. He was getting his ass handed to him by his competition until we got together. In a matter of a couple months, we were able to move him from virtual internet obscurity to a point where he ranks in the top 3 for the majority of important keyword phrases related to his business. Pretty awesome. Check out some of the results:
So, the important question became: are we making his phone ring? Yes we are! ProCo Hood Cleaning is setting records for service sales and for the amount of business inquiries.